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 In November 2000, t.A.T.u, an unknown act, brought their first-ever video to MTV Russia. Despite its controversial character, MTV was brave enough to put it on air, and… t.A.T.u took Russia by storm. “Ya Soshla S Uma (I’ve Lost My Mind)”, their first self-released single, is a song describing turmoil in a girl’s soul. She is in love with another girl, she does not understand what is going on, she is both scared and happy, and everyone around her refuses to even try to understand her.
 The audience was first shocked to see two girls kissing in the video, and after they came to their senses, everyone realized there is much more than lesbian appeal behind this track. It’s the lyrics, the music, and, most importantly, the message the girls deliver. This track did to the act what usually is achieved by staying at the scene for years. t.A.T.u has a very established fan base, and are well-known by everyone else. Everything they do immediately creates media buzz.
On May 16th, 2001, Universal Music Russia signed a band, that critics, music journalists and record companies call the most outrageous and scandalous thing to ever happen to Russian show-biz. The second video, released simultaneously with the album, is called “Nas Ne Dogoniat” (“They’re Not Gonna Get Us”), and it’s proving t.A.T.u is not a one-hit wonder. After one week of hot rotation on MTV Russia it went straight to #1 in MTV “Russian Top 10” and #7 in MTV Top 20 (leaving behind Jennifer Lopez, Eminem and Backstreet Boys!!!).
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Who are t.A.T.u? Julia Volkova and Lena Katina, one was 15 and the other one was 16 years old. Both of them got into this project by accident, and instantly became national heroes. Eastern Europe's most popular musical exports. In the age of 24/7 televised entertainment, you've likely caught a glimpse (or quite more) of these Russian pop-sensations and full-time mess-with-your-expectations media mavens.
